Crack Series - Le TROT

Le TROT is the company managing trot racing in France. - What the client asked for: A display ad campaign to promote the new official ranking of trot horses called the Crack Series. Kickstart the season with the Meeting d’Hiver at the Paris Vincennes Racecourse. Speak to the enthusiasts but don’t be conservative. - The answer: Use specificities of trot racing, of the Crack Series or the Vincennes Racecourse that the enthusiasts know and can relate to. - How: The Crack Series ranks the 50 best horses of the season. These horses are then called the Cracks. As its french name suggests, the Meeting d’Hiver takes place during winter. The track of the Paris Vincennes racecourse is actually black.

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