It is a consulting firm in opinion strategy.
- What the client asked for:
Create their corporate website from scratch to communicate on the firm’s core values and missions.
- The answer:
Concision: a low content (quantity wise) website that focuses on presenting GP’s vision using as few words as possible.
Through a succession of low content density screens. Each screen’s content has a unique goal.
Colors, textures and their inner randomness echoes the human richness of the firm’s work in a very sensible way.
Let the graphics set this human tone so that the copywriting can freely be the technical expert.